Working Together to Market a Business Online

January 29th, 2012

One way to maximize the value of online marketing dollars is to create an intermediary website designed to drive traffic to multiple businesses. Several businesses that partner in the creation of this site can then share the expenses for marketing, including social network marketing, ad buys, and search engine optimization. For example, if a group of small, non-competing retailers around Green Lake in Seattle wanted to make sure that their shops were at the top of the results whenever someone searched for Green Lake Retail or any other related Internet key words, they could create a Green Lake Retail web page that features their business, then hire a Seattle SEO firm to make sure that page was the top result for the keywords they wanted included. Each individual business might find the cost of effective online optimization prohibitive, but by sharing the cost burden they could generate the same net effect on their visibility.

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